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Google Analytics offers the free tool to track and improve business. We will start with setting up an account followed by adding the tracking code to the website. The majority of the class will cover navigating to and understanding the basic reports. The main focus of this class will be an introduction to the short and long term benefits of utilizing Google Analytics to help grow website traffic. Mobile activity, social media, and live tracking will also be discussed.
Speaker: Boomer Sassman, President of Big Boom Design